What is Outplacement?
2022 Employee Benefits Guide
What is outplacement – this guide is where you’ll find everything you need to know, including:
- A definition of outplacement
- The origin of the outplacement industry
- Changes in the job search and candidate sourcing processes due to the Internet
- Evolution of outplacement to address changes in the job search and candidate sourcing process
- The types of outplacement that are available to assist exiting employees
- Average program costs
- Specific pricing for outplacement programs
- Examples of useful career transition tools that help separated employees with their job search
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What is outplacement?
“Any service that assists a departing employee with obtaining a new job or transitioning to a new career. Access to outplacement is offered by some employers as an employee benefit for their staff.”
When a company is preparing for layoffs, it will often utilize an outplacement program to help impacted workers transition to new jobs.
Sometimes program support is handled internally. Most times, it’s handled by an external outplacement firm.
Origin of the Outplacement Industry
After World War II, the job market in America exploded. Employees could get a job easily and could expect to be in that job for the rest of their career.
But the merger and acquisition boom that followed produced a negative consequence: burdensome bureaucracies and structures.
Corporations began breaking up their complex bureaucracies and structures, which resulted in employee layoffs.
Managers became concerned about how to curb the negative effects of employee downsizing.
As an answer, the outplacement industry emerged.
Outplacement firms offered services to help organizations effectively downsize and support their impacted employees in their career transition.
As corporations expanded their reach, national outplacement firms that could serve all exiting employees regardless of location gained favor over local and regional companies.
Changes in Job Search & Resume Screening Process
The Internet has changed both how we find jobs and how we recruit employees.
Today’s job seeker conducts their job search online, and can apply for more jobs at a quicker pace.
With the shift to online job search, employers receive far more resumes than in the past.
To cope with the large amount of resumes received for each job posting, most employers now perform first-pass resume screening with automated software that looks for specific keywords rather than having resumes initially reviewed by HR.
This software-based automated resume screening process is used by companies as the sole means of initially screening resumes, eliminating the vast majority of job applicants from further consideration.
According to SearchCIO.com, nearly all large companies as well as 50% of mid-sized companies and utilize this automated recruitment process.
With this change in the initial resume screening process, the content of a job seeker’s resume has become an even more critical element in the job search process.
Evolution of Services
Changing with the Times
Today’s top outplacement programs have evolved to address the current needs of job seekers.
Rather than providing access to a fax machine and clerical support, modern outplacement provides services to support an online job search process as well as an online candidate sourcing process.
Role of Career Coaches
The top outplacement programs provide job seekers with personalized one-on-one job search support and consultation time.
In short, a career coach assists the job seeker with any aspect of the job search where they need support – resume writing and posting, cover-letter writing, establishing an online presence with LinkedIn, salary research, and more.
Ideally, Career Transition Consultations should be ongoing over a period of months.
When done correctly, outplacement benefits can provide your impacted employees with the support they need to transition effectively into a new position.
Selection factors for employers to consider when evaluating programs include:
- Publishes costs online along with a clear description of the services provided
- Provides ongoing outplacement support for period of months rather than days or weeks
- Offers nationwide, location-independent remote support to your separating employees
- Delivers services using a hybrid approach which combines one-on-one support with a dedicated career coach along with online tools
- Requires no minimum buy or minimum number of impacted employees
- Requires no commitment to an exclusive arrangement for any period of time
- Offers personalized individual outplacement services rather than a group seminar program
- Includes writing a resume and cover letter for the separated employee rather than providing an online tool for the exiting employee to write their own resume and cover letter
- Possesses expertise in creating keyword-rich resumes that score well with automated resume screening tools and establishing an a strong online presence with LinkedIn
Cost of Outplacement
The cost of outplacement can vary greatly from firm to firm.
More than two-thirds of 265 U.S. employers with layoffs over two years spent an average of $3,589 per displaced employee, according to the American Management Association and Institute for Corporate Productivity.
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Useful Job Search Tools for Job Seekers
At Quest, we are constantly creating and refining tools that job seekers can use to boost their performance in the job search.
Our Outplacement Process for Customizing Resumes to a Target Position
According to a survey by CareerBuilder, 63% of HR managers will pay more attention to a resume that is tailored to the open position.
Many job seekers are unaware of the importance of resume tweaking. We created an easy-to-follow infographic that teaches job seekers how to customize their resumes to the opportunities they seek.
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Helping Job Seekers Explore All Options During the Job Search
One of the things Quest emphasizes to job seekers is that they must expand their approach to landing desired positions.
A mountain of statistics are available which show that employers and recruiters use a variety of methods to fill open positions—not just one thing.
Before coaching a job seeker on strategy, we like to show them some statistics which can help them understand the necessity of a comprehensive approach:
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